The+Industrial+Revolution

 /200    || Industrial __ Revolution __ For this project you will be developing your own product that would have followed the inventions of the First Industrial Revolution. Each section of this project should be typed and fully developed. The following rubrics will help you to understand what is expected. If you do not read these, your product will be doomed to fail. Good luck and be creative; YOU MAY NOT INVENT SOMETHING THAT HAS ALREADY BEEN INVENTED!  1. Product Description and Purpose  2. Marketing Plan  3. Advertising Campaign  4. 30 Second Commercial Every section should be fully developed and show superior detail.    ||   10   ||   8   ||   6   ||   4   ||  Connection   ||  Shows superior connection to more than one invention during the 1st IR  ||  There is a connection to the 1st IR. The connection is made between more than one invention ||  The connection is made to one invention. || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> There is no connection || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Description <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Description is detailed and highlights the use of the product. No stone is left unturned || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Description is detailed and highlights the use of the product  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Description is adequate and show the purpose  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> The description is not adequate  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Purpose <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Ties to the connection and description. The purpose is detailed and shows the practical use of this product, including expectations || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Ties to the connection and description. There are some details but lacks in depth information || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Ties to the connection and description. || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> No purpose || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Design <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly; text-align: center;">    || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Product design is detailed in a sophisticated drawing with description and practical use  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Product design is detailed in a drawing with description and practical use  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> Product design is finished  || <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;"> No product design  || Product Description
 * <span style="display: block; padding-bottom: 3.6pt; padding-left: 7.2pt; padding-right: 7.2pt; padding-top: 3.6pt;">  Total Score
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly;">
 * <span style="margin: 0in 0in 0pt; mso-element-anchor-horizontal: margin; mso-element-frame-hspace: 9.0pt; mso-element-top: 27.0pt; mso-element-wrap: no-wrap-beside; mso-element: frame; mso-height-rule: exactly; text-align: center;">

Marketing Plan ||  10   ||   8   ||   6   ||   4   ||   Executive Summary ||  Highlights main goals in detail   ||   Highlights main goals   ||   Highlights main goals but is lacking depth   ||   Does not meet expectations   || Product Overview ||  Need for the product, pricing, your market, distribution, competitors (better see what others are inventing)   ||   Missing no more than one of the previous sectors   ||   Missing more than one of previous sectors   ||   Does not meet expectations   || Target Market ||  In depth analysis of whom you are selling to, why they need your product. Make a survey for the class to see if they would use your product. ||  An analysis is completed but is not as in depth as needed   ||   Analysis is not complete   ||   Does not meet expectations   || Goals ||  Defined set of goals for your product. You should have a goal statement along with your expectations including profit and costs (these will be fictional but do the best you can to find accurate pricing along with documentation  ||   Goals are stated with bare minimum of work   ||   Goals are lacking sight and depth   ||   Does not meet expectations   ||   Marketing strategy        ||   In depth write up of your plan. Posters (i.e.) print ads and a detailed description of your 30 second ad with a story board   ||   Plan is written up and meets all expectations but does not go above and beyond.   ||   Lacks depth and is missing important information   ||   Does not meet expectations   ||   Implementation of tactics         ||   Worked 100% of the time   ||   Worked 80% of the time   ||   Worked 60% of the time   ||   Does not meet expectations   ||  Ad Campaign    Your ad campaign will consist of an in depth product description Price Use Who are you targeting? Posters/drawing of ads that will go in to newspapers and magazines with catchy tag lines 30 – second commercial story boarded and turned in   Basically putting everything together – everything should be done by hand no copy and pasting A fully developed Ad Campaign will produce a score of 50 **__ STORY BOARD CHECKLIST __** Main idea of the commercial is made clear. Dialogue and/or written explanations are placed where appropriate (slogans, captions, etc.). Storyline includes a clear reference to product and purchasing information. Sequence of events is clearly illustrated or written out. Commercial is presented in about 30 seconds. All elements needed for the commercial are included. Commercial
 * CATEGORY   ||  10   ||  8   ||  6   ||  4   ||
 * Required Elements  ||  Storyboard included all required elements as well as a few additional elements.   ||  Storyboard included all required elements and one additional element.   ||  Storyboard included all required elements.   ||  One or more required elements was missing from the storyboard.   ||
 * Use of Time  ||  Used time well, commercial was exactly or within 1 second of the 30 time frame for the commercials.   ||  Used time well, commercial was 2 seconds off the 30 time frame for the commercials.   ||  Used time for the commercial was 3 seconds off the 30 time frame for the commercials.   ||  Used time poorly for the commercial. It was 4 or more seconds off the 30 time frame for the commercials.   ||
 * Clarity and Neatness  ||  Storyboard is easy to read and all elements are so clearly written, labeled, or drawn that another student could create the presentation if necessary.   ||  Storyboard is easy to read and most elements are clearly written, labeled, or drawn. Another person might be able to create the presentation after asking one or two questions.   ||  Storyboard is hard to read with rough drawings and labels. It would be hard for another person to create this presentation without asking lots of questions.   ||  Storyboard is hard to read and one cannot tell what goes where. It would be impossible for another person to create this presentation without asking lots of questions.   ||
 * Cooperation  ||  Worked cooperatively with partner all the time with no need for adult intervention.   ||  Worked cooperatively with partner most of time but had a few problems that the team resolved themselves.   ||  Worked cooperatively with partner most of the time, but had one problem that required adult intervention.   ||  Worked cooperatively with partners some of the time, but had several problems that required adult intervention.   ||
 * Creativity  ||  Commercial demonstrated a high level of creativity. It was exciting and interesting. The commercial made you want to buy the product.   ||  Commercial demonstrated a moderate level of creativity. It was interesting. The commercial almost made you want to buy the product.   ||  Commercial demonstrated some level of creativity. It might have been interesting. The commercial did not make you want to buy the product.   ||  Commercial demonstrated little or no level of creativity. It was not interesting. The commercial did not make you want to buy the product   ||